Summary

This website is for leaders—whether guiding a small research team or steering an entire organization—who recognize that culture is the unseen force shaping behavior, engagement, and productivity. It is for those who understand that leadership is less about directing and more about creating conditions where people feel seen, valued, and inspired to contribute their best. At its core is the belief that a thriving culture emerges from the collaborative efforts of every team member, not from mandates or top-down directives.

Central to this vision is Culture Quest, a transformative tool that guides individual teams to define their values, align them with actionable steps, and cultivate a cohesive culture that reflects their collective spirit. The tool is elegantly simple, deeply practical, and intuitively designed—because building a meaningful culture shouldn't be complicated.

Culture Quest

Culture Quest

Culture Quest empowers teams to make decisions that are guided by shared values and aligned with purpose. The tool is self guided and straightforward ready to use in every team decision making situation.

Strong leaders know that impactful decisions aren’t left to chance—they’re shaped by clarity, structure, and alignment. Culture Quest provides exactly that. It helps your team stay focused, define what matters most, and move forward together. By using Culture Quest, you create unity, accountability, and ensure every decision reflects the heart of your team.

Here is the simple but powerful for transformative process based on values:

1. A Culture Quest session team is formed that represents the stakeholders.
2. The team agrees on a purpose statement for the session.
3. The team defines their core values .
4. The team identifies and makes choices for solutions, activities, actions that are (1) aligned with their core values and (2) are aligned with organizational core values.
5. The team prepares implementation plans for the solution, activities, and actions.
6. All data are available online for stakeholders to offer feedback opinions and alternatives.
7. Stakeholder feedback data is analyzed by the team for possible changes.
8. Final solutions, activities, or actions and all supporting data are available online for all stakeholders.

Culture Quest Price

After you complete a Culture Quest session and you are happy with the results, we’ll send you a one-time invoice for $99. If not, there’s no cost—no risk, no pressure.

What do you have to lose? Nothing.

What do you have to gain? A focused, practical Culture Action Plan that your employees created and believe in.

Fast Vote

Fast Vote is absolutely the easiest and fastest way to collect team survey data. It's free and everyone has a use for it.

Choose from fifteen ready-to-use templates designed for every survey need. Fill in the blanks for a custom survey in seconds. Fast Vote isn't just easy for universal uses—it's a game-changer. Use it to get ready for meetings and cut meeting time by up to 50%!

For a brief video click here. No training is needed. If you would like a quick demo, we would be happy to do that with you.

Fast Vote Price

Brief Videos that Could Change Your Workplace Culture

Fast Vote is absolutely the most useful survey tool available and it is free.
(one minute and 21 seconds)

A tutorial style video that presents Culture Quest.
(three minutes and 54 seconds)

The Team Values Playbook within Culture Quest is for documenting and presenting what each team is doing to support the company’s values and how they are doing it.
(46 seconds)

This video is for Culture Quest applications in nonprofit organizations.
(four minutes and 32 seconds)

About

Cultures in Action is a software company with a legend of creating easy to use collaboration software. The company is a non profit Oklahoma benefits company.

The founder is Dr. Gerald Wagner. As a PhD from Iowa State, his career started as head of the research statistics department for a Fortune 100 company in Chicago.

That was soon followed as a professor at the University of Texas in Austin, where he was head of the Operations Research/Industrial Engineering group at the College of Engineering. While there he started his first software company that in 7 years became one of the top 25 software companies (Execucom Systems Corporation).

That was followed by Collaborative Technologies Corporation, WebIQ, and VisionQuest software company's before leaving Austin for Omaha, NE.

In Omaha, he was a Senior Scientist at the College of Information Sciences, University of Nebraska where he started the BSc degree in IT Innovation. While there, he was also a senior scientist at the Gallup Organization and was the Nebraska Technology Professor of the year.

During that time, Gallup published their book Wellbeing: The Five Essential Elements. He loved the content so much that he changed careers and went to Bellevue University to start the Institute for Employee Wellbeing. What started there developed evolved into what is now Cultures In Action.

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